Assessing strategic alignment and direction
In the 20th Century it was often said that ‘strategy is king’.
However, as the last century drew to a close there were many who wondered whether or not it deserved its crown; because despite extremely highly paid CEOs who created strategies that their boards, their shareholders and the markets felt were unbeatable, there continued to be a flood of high-profile organisational collapses.
Something was missing…And all of the researchers and experts agreed – that the something was the ability to execute – the ability to take those fantastic strategies and actually implement them.
‘Execution’ is the new watchword of the executive floor. If you look at a quick search on Google you find seventy three thousand pages talking about the need to execute strategy effectively.
Despite this recognition, however, the failures to do just that continue to escalate.
“In the majority of failures – we estimate 70% – the real problem isn’t (bad strategy)…. It’s bad execution.”
“Why CEO’s Fail”, Fortune Magazine
“…95% of the typical company’s workers are unaware of, or don’t understand, its strategy…”
“The Office of Strategy Management”
Robert
S.Kaplan & David P.Norton, Harvard Business Review
“67% of HR and IT departments’ strategies don’t reflect corporate strategy…”
Balanced Scorecard Collaborative
The simple fact is that strategy will fail unless the people within the organisation are aligned in understanding both the strategy and their own role in delivering it.
So how do you find out where your organisation is today – BEFORE the expensive failure, before you become just another statistic?
Profiles International’s Organisational Management Analysis, part of the Checkpoint 360 Feedback system, gives senior executives a view of the alignment of their organisation before they find out the hard way.
If you’re confident that your organisation is all facing the same way, then you don’t need Profiles’ OMA. If you’re not, contact us and let us make sure you know exactly what’s going on in your business.

